10 January 2023

Forbes publishes an excerpt from the book “Winning the Right Game.”

Forbes writes about the book published by the TransformWISE agency “Winning Right Game. How to Disrupt, Defend and Deliver in a Changing World”.

The article describes the game principles of the ecosystem world between a young startup and a giant corporation.


“Protection of the ecosystem is a team game based on the mobilization of partners. If you do it alone, you will make mistakes. However, forming a partnership in accordance with your value architecture is only the first step. As we’ll see with Spotify, long-term success requires an alliance to withstand both pressure and temptation. A strategic discipline that differentiates between growing at the expense of rivals and growing at the expense of partners is extremely important for creating a successful ecosystem.”

Ron Adner

You can read the article at the link: