October 19, 2022

New Development Strategy of the All-Ukrainian Network «Avrora Multimarket»

The strategic thinking project of the TransformWISE Intellectual Agency with the Aurora company, a powerful leader among Ukrainian discounters in the non-food market, has been completed.

For two months of active work with the company’s top management, we have gained a detailed understanding of customer roles, including non-obvious roles, as well as developed a customer value map and created a set of strategic solutions in ecosystem interaction.

Such decisions will be able to provide greater value for customers and partners of the all-Ukrainian Avrora Multimarket network in the future.


Aurora Multimarket is a chain of stores with household items and cool items at low prices. The brand continues to increase recognition, the number of stores is confidently approaching 1000, the assortment is deepening and expanding.