The Start of the Study Module “Value Architecture in Business for OTP Bank”

On February 11-12 in Kyiv, representatives of the corporate sector of OTP Bank took part in the study module “Value Architecture in Business”. The study process was organized by the Value Creation Company TransformWISE.

The following topics have been dealt with at the module:

• How to build a unique value proposition?
• What key role you set your own strategy for?
• Who your CLIENT is? CUSTOMER? CONSUMER?
• How to create a VALUE ARCHITECTURE for a specific CONSUMER?

To think about the concept of a “whole” product, the study module has been developed for the participants with the help of multiple business case consideration.

During the first days of the study module, the Director of the Corporate Affairs Department and the Heads of Sectors of OTP Bank together with Volodymyr Pavelko  considered   several  international and Ukrainian cases in retail, manufacturing and finance. The chosen approach is important for the semantic integration of all participants in order to enable further consideration of their own real business cases and development  of the strategic models of banking products.

JSC OTP BANK is one of the largest domestic banks, a recognized leader in the financial sector of Ukraine. It has been working on the Ukrainian market since 1998 and has a strong reputation as a socially responsible, reliable and stable structure that offers consumers European quality services.