January 21, 2022

The Strategic Session for Caparol Ukraine Was Held

The Value Creation Company TransformWISE started the year 2022 with a strategic session for Caparol Ukraine, a world leader in the field of professional coatings. The company has been operating for over 125 years and is always open to new experiences, initiatives and projects.

On January 18-21, Vitaliy Vereshchagin, CEO of Caparol Ukraine, and the company’s top managers came Lutsk to sum up the work in the management field for the past period and identify key priorities for the company’s future development.

The first day was spent in friendly communication, which helped to distract from the operating routine and tune in to the creative wave. It was symbolic to visit the ancient Lutsk castle of the XIII century with immersion in the history of Volyn region and decoding the phenomenon of identity.

An inspiring meeting with Ukrainian musician, leader and vocalist of the band “Ot Vinta!”, artist, public figure, actor and writer Yuri Zhuravl strengthened the discovery of the phenomenon of “Self” through authentic experience. Yuriy presented his book “Know Ours” with a unique history of Ukraine in biographical stories about prominent figures of the state. After all, history is a chain of continuous transformations from the past to the present and the future.

It is no coincidence that the strategic session is held on the territory of the international holding Modern Expo. This leading company for the production and supply of trade equipment in Central and Eastern Europe is a leader in implementing of the philosophy of lean production in Ukraine.

The participants of the strategic session also discussed strategic development with the co-owner and CEO of Modern Expo Petro Pylypyuk.

In addition, managers immersed themselves for a whole day in the philosophy of LEAN in the production of Modern Expo.

The next strategic session, like a breath of fresh air, like a system of recharging a strategic course, helps the company to realize its ambitious plans.


Caparol Ukraine is a leader in working with significant architectural structures in the world and in Ukraine in particular. The company’s projects in the world: the Olympic Stadium “Bird’s Nest” (Beijing), the stadium “Alliance Arena” (Munich). Company projects in Ukraine: NSC “Olympic” (Kyiv), St. Sophia Cathedral (Kyiv), Lviv City Hall (Lviv), Petefi Square (Uzhhorod), St. Catherine’s Church (Chernihiv), St. Andrew’s Church (Kyiv), Verkhovna Rada (Kyiv), Uspensky the cathedral and bell towers of the Kiev-Pechersk Lavra (Kyiv), the Donbas Arena stadium (Donetsk), the Donetsk State Drama Theater in Ukraine (Donetsk) and others. In addition to well-known facilities, Caparol products are actively used in the construction of private cottages, hotels, clinics, multi-storey residential buildings and industrial buildings.

Modern-Expo International Holding is one of the largest manufacturers and suppliers of equipment for retail and FMCG business in Central and Eastern Europe.