September 3, 2022

Strategic transformation of the Aurora company

TransformWISE Intellectual Agency held the second strategic session for the top managers of the Aurora company, the all-Ukrainian chain of Aurora Multimarket stores.

During the collaboration, participants reviewed the company’s customer experience in detail, understanding customer needs and value proposition, and built customer value maps.

At the next session, the Aurora team, together with Volodymyr Pavelko, will look for the key to managing the ecosystem and develop a strategy for the development of their company.


Aurora Multimarket – a powerful market player and the leader in the number of outlets among discounters in Ukraine specializing in the sale of non-food products. The brand continues to increase recognition, the number of stores is confidently approaching 1000, the assortment is deepening and expanding. The company emphasizes the availability of unique, original or trendy products in its assortment. Aurora keeps prices low and offers visitors not only socially important goods, but also something more, something for the soul.